Social media definitely has revolutionized the way for the way we interact with our friends, families and well, fans and followers too. Yet, for all its benefits, it also has a dark side: creeping addictiveness and mounting obligations.

Starting with a harmless, occasional status update or tweet, it slowly explodes into a disabling condition: Obsessive check-ins, pokes, sheep throwing, sharing random posts, replying to random posts - the list is endless and still growing. If you’ve experienced all of the above, take comfort in knowing that you’re not alone.

A survey of 19 to 26-year-olds, conducted in China, Singapore and the U.S. by JWT Singapore, found that over 50% of young adults find it too time consuming and stressful to keep up with all their social media commitments.
Respondents say they feel pressure to be in constant contact on social media.
Feel guilty if they don’t respond to a social media message right away.
 
working Singaporeans feel left out in the real world if they don’t keep up with their friends’ social media activity.
 
A notable number of respondents in all three countries say they visit social media sites when:
of young adult in all three markets, meanwhile, said they wished there was a service available to help them manage their social media commitments.
 
Copyright © 2012 Nestlé Singapore
 
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